Wasim Ullah, Marketing Expert in Dubai, United Arab Emirates
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Wasim Ullah

Verified Expert  in Marketing

Marketing Expert

Location
Dubai, United Arab Emirates
Toptal Member Since
November 7, 2022

Wasim是一位多才多艺的增长和绩效营销专家，拥有8年以上的经验，为金融科技等行业创造了数百万美元的收入, edtech, and consultancy. He is a data-driven marketer skilled in online advertising, search engine optimization, and analytics tools using sales funnels, data analysis, and automation. Wasim曾为财富500强公司解决复杂的挑战，并为规模庞大的初创公司实现其业务目标.

B2C MarketingSocial Media Marketing (SMM)Social Media ManagementSocial Media ContentOn-page SEOSearch Engine Marketing (SEM)Keyword ResearchOmnichannel MarketingEmail CampaignsEmail Marketing AutomationSearch Engine Optimization (SEO)Marketing AnalyticsEmail MarketingContent Marketing StrategyLead GenerationPerformance MarketingB2B Marketing StrategyContent CreationWebsite OptimizationCustomer AcquisitionCustomer EngagementCampaign PlanningGuest PostingAd NetworkQuantitative Research

Project Highlights

Leads Generation Campaign for Insurtech
创建了付费的社交媒体和搜索活动，在一年内产生了超过10万个B2C线索，平均每个线索的成本为4美元.
Marketing Automation using Chatbots
通过使用ManyChat和Intercom聊天机器人解决方案，在Meta和网站上自动化客户支持，减少了1/4的人力资源投入.
Organic Social Growth of Restaurant
创建的内容使Facebook页面在目标受众面前的存在感提高了两倍, generating more than a hundred thousand in revenue.

Expertise

Conversion Rate Optimization (CRO)Digital Marketing StrategyGoogle AnalyticsGrowth MarketingMarketing AnalyticsMarketing PlansPaid AdvertisingSearch Engine Optimization (SEO)

Work Experience

Digital Marketing Analytics Specialist

2024 - PRESENT
InPerSuit, Inc.
  • Set up the analytics tracking and paid ad accounts integrations with those.
  • Oversaw the marketing automation using tools such as SendGrid, refined the onboarding email sequence, and managed audience segments to enhance user engagement and retention.
  • Led the clients paid campaigns and budgeting strategy.

Marketing Analytics Consultant

2023 - PRESENT
Abu Dhabi Ports Group
  • Worked on the client's entire digital analytics infrastructure.
  • Implemented digital tracking for the client through Sitecore and Liana CMS.
  • 通过数据分析和利用营销自动化工具(如Hootsuite)，为客户正在进行的营销活动提供咨询.

Marketing Expert

2023 - PRESENT
University of California, Davis
  • Worked on the client's multi-channel marketing strategy, digital communication, and presence across platforms, including digital newsletters, website, social media, search engines, and voice search optimization.
  • Consulted the client with improving their marketing efficiency with the help of analytics, resulting in an improvement of 30x.
  • 处理在线声誉管理，以提高客户在网络媒体上的品牌知名度.

Marketing Expert

2023 - PRESENT
Toptal Clients
  • Worked with senior management to implement a Google Analytics 4 project.
  • 定义并执行SaaS产品的品牌定位策略，使用详细的人物角色来通知企业销售和资产管理，并确保与目标受众的偏好和需求保持一致.
  • 协助网站优化项目，利用Mixpanel的见解为营销活动提供信息，并为滴漏营销执行电子邮件营销自动化, including email autoresponders, via tools like Mailchimp, GetResponse, and Klaviyo.
  • Created content using Canva, Figma, Adobe Photoshop, Adobe After Effects, and AI content creation tools.

Performance Marketing Lead

2022 - PRESENT
AXA Gulf
  • 为四个市场的业绩营销准备季度预测，以实现高级管理层制定的业务目标.
  • 分析并呈现第一、二季度的营销结果，与《欧博体育app下载》进行对比, MoM, and YoY performance.
  • 帮助管理层分析跨多个数字营销渠道的业务效率，并做出数据驱动的决策.
  • Conducted audits and identified technical shortcomings in executing paid advertising campaigns, marketing systems, and AI marketing.
  • Set up dashboards to track ongoing results, including App Store Optimization (ASO) metrics and Adobe DTM, and trained relevant stakeholders to maximize them.

Google Analytics 4 Specialist

2023 - 2023
Hearst
  • 在两个月内为《欧博体育app下载》解决了价值数百万美元的营销挑战, optimizing ad networks to achieve exceptional results.
  • 帮助客户了解客户在营销平台上的分析，从而将投资回报率提高3倍.
  • 就客户的分析差异问题和使用Looker Studio进行跨平台跟踪进行咨询.

Digital Marketing Director

2019 - 2021
BuyAnyInsurance
  • 以1/3的资源，在较短的时间内实现了2倍的投资回报.
  • Acted in the capacity of a CMO in a startup marketing environment, 通过优化营销渠道，将每次获取成本降低60%，同时保持40%的转化率, including drip marketing campaigns.
  • 在八个月内将网站的主要关键词排在前三名，并产生数百万的流量.
  • 经过培训的资源，几乎没有营销背景，编写最好的营销文案和数字广告设计，提高有机和付费平台的点击率(CTR).
  • Created marketing systems and automation, including social media marketing (SMM) strategies, 通过集成聊天机器人和开发全面的知识库，减少客户支持方面的人力投入.
  • Built landing pages that generated 95% of the total business inquiries. Implemented desk research and conjoint analysis as a marketing research technique.
  • 运行数百个A/B测试实验，做出明智的决定，将活动的表现提高10倍.
  • 使用Adobe Photoshop和Adobe After Effects进行多媒体内容创建，使用Mailchimp进行滴漏营销和客户参与.
  • Created a content calendar for regular posting across social media and blogs. Utilized Wistia as a video hosting platform for this engagement.

Senior Digital Branding Specialist

2018 - 2019
Vudu Advertising
  • Recrafted the digital presence of eight multinational firms, including Fujifilm, IFFCO, and Asia Prime, in the Gulf region in six months.
  • 建立服务于客户业务目标和内部业务效率的营销系统. Utilized both B2B and B2C marketing strategies.
  • Performed campaign planning and redesigned advertising campaigns, including print advertising, 为几个使用全线(TTL)营销方法的国内和跨国客户提供服务.
  • 培训并说服对新媒体营销知之甚少的B2B客户，将其整合到他们的营销计划中.
  • Used Adobe Photoshop and Adobe After Effects for multimedia content creation.

Digital Media Lead

2015 - 2017
CFE Group of Colleges
  • 使用TTL营销方法为品牌提升活动做出贡献，并使客户参与度提高了四倍.
  • 执行页面外搜索引擎优化和策划社交媒体内容，使即将到来的招生会议和课程的线索数量增加了三倍.
  • 首次将MOOC技术引入学院，在获得相同收入的情况下，减少了三分之二的资源支出.
  • 为研究所下属的子公司发起有机病毒式营销活动，使Facebook页面的关注者数量在两周内翻了一番.

Marketing Associate

2014 - 2014
Imanagers
  • 参与20多家客户的营销策划，并为其发起有机的社交媒体活动.
  • Created advertisement content that generated two times better online user engagement.
  • Conducted guest posting and market research, including focus groups and quantitative research, to uncover opportunities on digital channels tailored to client needs, leading to customer acquisition and generating millions in revenue.

Leads Generation Campaign for Insurtech

http://www.buyanyinsurance.com

创建了付费的社交媒体和搜索活动，在一年内产生了超过10万个B2C线索，平均每个线索的成本为4美元.

BuyAnyInsurance is an emerging insurtech platform based in Dubai, United Arab Emirates. Recently, it was acquired by a global insurance brokerage firm due to its good position in the market. Its business services are car, health, and travel insurance for its customers, with a primary focus on car insurance. The company has taken an agile approach to its growth since its founding in 2018. It achieved an ROI of 13 points on average in the second year of our marketing campaigns.

Marketing Automation using Chatbots

通过使用ManyChat和Intercom聊天机器人解决方案，在Meta和网站上自动化客户支持，减少了1/4的人力资源投入.

聊天机器人可以自动回答最常见的问题，并根据用户的行为触发相应的操作. 我策划了内容并执行了解决方案，以便在用户访问网站时通过特定的登陆页面或行动吸引他们. We qualified more leads without human input, which was the case before.

Organic Social Growth of Restaurant

创建的内容使Facebook页面在目标受众面前的存在感提高了两倍, generating more than a hundred thousand in revenue.

Buddy's fast food restaurant is based in Lahore, Pakistan, and has a potential reach of more than one million buyers. It had very little engagement on its Facebook page and needed a revamp. I regularly curated the content to create organic user engagement. Within one year, 我完成了一个里程碑，在Facebook上吸引了5万多名潜在买家的注意.
2009 - 2013

Bachelor's Degree in Business Administration

University of the Punjab - Lahore, Pakistan

AUGUST 2022 - AUGUST 2023

Google Analytics Certification

Google

FEBRUARY 2022 - PRESENT

CXL Certified Optimizer

CXL

FEBRUARY 2022 - PRESENT

Growth Marketing Specialist

CXL

DECEMBER 2019 - PRESENT

Data Analysis Track

Udacity

NOVEMBER 2018 - PRESENT

Growth Master

Growth University

NOVEMBER 2018 - PRESENT

Digital Marketing Circuit

General Assembly

APRIL 2016 - PRESENT

Digital Analytics for Marketing Professionals

Coursera

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