Omkar Deshpande, Marketing Expert in Toronto, ON, Canada
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Omkar Deshpande

Verified Expert  in Marketing

Marketing Expert

Location
Toronto, ON, Canada
Toptal Member Since
September 21, 2022

Omkar是一位拥有8年以上实践经验的营销专家和全栈产品营销人员. 他曾成功地为创业公司和企业管理活动, specializing in on and off-page SEO, paid searches, social media, 展示和视频营销有助于推动业务发展. Omkar也是BrainStation的数字营销讲师，在战略方面拥有丰富的经验, market research, and competitor analysis.

Content Marketing StrategySEO Keyword ResearchGoogle AdsFacebook AdsProduct MarketingConversion Rate Optimization (CRO)B2C MarketingSearch Engine Marketing (SEM)Campaign ManagementLink BuildingLocal SEOSearch Engine Optimization (SEO)Lead GenerationMarketing AnalyticsPerformance MarketingApple Search AdsOn-Page SEOWordpress SEOCompetitor AnalysisSEO AuditSpotify AdsSEMrushPPC AdvertisingOff-Page SEOBing Ads

Project Highlights

One Search Campaign for a Fintech Company
通过结合SEM和有机搜索，ROAS提高了15%，付费广告支出减少了30%.
Product Marketing Strategy for a Retail App
领导并管理了一款零售应用在谷歌广告和Facebook广告上的成功活动, increased downloads by 110% MoM, and reduced CPI by 17%.
SEO for eCommerce
监督一家拥有超过50名员工的电子商务零售商店的SEO活动,000+ pages and 15 locations.

Expertise

Facebook AdsGoogle AdsPaid AdvertisingProduct GrowthProduct MarketingProject ManagementSearch Engine Optimization (SEO)WordPress

Work Experience

SEO Manager

2023 - PRESENT
EDITED
  • 对5家公司进行了深入的技术搜索引擎优化(SEO)审计,000+ pages that uncovered systemic issues on the website.
  • 在零售分析软件等关键关键词上，在英国和美国名列前茅(第3至第8名), retail analytics tool, assortment planning tool, and merchandising software.
  • 通过WordPress SEO增加了30%的有机可见性, remarketing, and extensive research, and helping EDITED revamp its website content strategy.

Product Owner and Digital Marketing Team Lead

2019 - PRESENT
Digital Marketing Agency
  • 从零开始建立数字垂直业务，并设计范围、系统和流程. 领导100多个客户从外部服务提供商迁移到内部团队. Managed the P&L of $1.7 million per year and retained 96% of accounts YoY.
  • 雇佣、培训并领导了10多个内容作者、网络开发人员和绩效营销人员的团队. 组织每周午餐、学习活动和职业发展计划.
  • Handled campaign management, including social media marketing (SMM) strategies, for some of Canada's largest enterprise businesses, such as real estate marketing for RE/MAX Canada, Intuit TurboTax, Maison Birks, and Mogo, to improve ROAS.

SEO Specialist and Semrush Coach

2022 - 2023
Linx Solutions, LLC
  • 为外包团队制定深入的SEO培训计划. The plan included technical SEO, on-page SEO, voice search optimization, and backlinking techniques and strategies, along with the use of tools like Semrush, Basecamp, and Ahrefs.
  • 为客户SEO活动的成功执行创建高度优化的SEO流程和文档, leveraging AI content creation.
  • Led a team of 10 which included project managers, SEO strategists, content writers, and website developers.

SEM and Paid Social Manager

2022 - 2023
Martin Monroe LLC
  • 在Google上执行广告优化并维护PPC活动, Facebook, Microsoft Advertising, 和Instagram，每月预算超过50美元的客户超过10个,000.
  • Designed highly optimized Apple Search Ads, Instagram marketing, Spotify Ads, 以及其他每月超过ROAS目标15%的活动.
  • 创建一个节奏和报告仪表板，为利益相关者提供一目了然的活动表现.
  • 为利益相关者开发一个快速概述活动表现的仪表板, including budget pacing and reporting features.

Senior Digital Marketing Manager

2013 - 2019
Digital Marketing Agency - Among #Top 3 in Canada
  • Conducted market research (e.g.(联合分析)来了解消费者的需求、习惯和趋势. Performed competitor analysis and profiling. 头脑风暴和开发创意营销活动的想法，包括视频营销.
  • 制定超出财富1000强客户期望的活动策略和交付计划.
  • 拥有和管理跨搜索(SEM)的高度优化的付费活动, display, video, and social platforms for our clients. 对广告文案、竞价策略、登陆页面和目标选择进行A/B测试.
  • 执行每日付费搜索和社交活动, including bid management, budget allocation, forecasting, performance monitoring, strategic testing, and campaign expansion. 管理每月20万至100万加元的媒体支出.
  • 建立系统来汇总活动数据(活动结果、转化率、流量等).)和确定的活动效率，以支持数据叙述和塑造未来的B2C营销策略.
  • 使用MS Excel进行活动数据分析和操作，使用数据透视表、图表和VLOOKUP.
  • Undertook active account management of clients, including sales, campaign execution, reporting, measurement, and insights. Grew deep client relationships built on trust, strong communication skills, and opportunity identification.
  • 进行技术SEO审计，为标题提供建议, URL, header tags, content, and linking to improve rankings. 跟踪关键字位置和分析有机网站流量与谷歌搜索控制台和谷歌分析.
  • Used Hotjar to analyze landing page heat maps. Created plans to improve conversion rate optimization. 使用Google Optimize对着陆页进行A/B测试版本的优化.
  • 使用Google Data Studio创建仪表板来跟踪关键的点击付费和SEO指标.

One Search Campaign for a Fintech Company

通过结合SEM和有机搜索，ROAS提高了15%，付费广告支出减少了30%.

我在谷歌广告中使用了复杂的目标定位，专注于高度参与的市场受众群体，并抑制了回头客. 项目结束时，支出同比减少30%，CTR提高15%.

Product Marketing Strategy for a Retail App

领导并管理了一款零售应用在谷歌广告和Facebook广告上的成功活动, increased downloads by 110% MoM, and reduced CPI by 17%.

Booster Juice是一家原创果汁和冰沙吧，在加拿大有400多家分店. 我负责创建、发布和管理应用活动，以提高《欧博体育app下载》的下载量. 我还向公司介绍了苹果搜索广告的复杂定位.

SEO for eCommerce

监督一家拥有超过50名员工的电子商务零售商店的SEO活动,000+ pages and 15 locations.

我进行了一次技术SEO审计，并与开发团队合作改进了web核心要素和模式等功能. 我还为类别页面和产品页面提供了页面上的SEO建议, designed content strategy for blog, 利用AI内容为产品页面编写独特的内容, and presented reports with KPIs. 这使得前三个月的流量增长超过100%，关键词排名超过60%.

某病童医院的数字营销策略

Led the digital strategy on Google Ads, Bing Ads, 和社交媒体来增加对加拿大一家大型儿童医院的捐款

SickKids is Canada's largest, 以医院为基础的儿童健康研究机构，致力于改善儿童健康. 在病童“VS”活动的数字化实施中发挥了关键作用.
2014 - 2016

Master's Degree in Business Administration

IESEG School of Management - Paris, France

2008 - 2012

Bachelor's Degree in Engineering

University of Pune - Pune, India

JANUARY 2022 - PRESENT

Google Analytics Certification

Google Analytics Academy

JANUARY 2022 - PRESENT

Google AdWords Certification

Google

MAY 2021 - PRESENT

Semrush Certification

Semrush

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