Jake Madoff
Verified Expert in Marketing
Marketing Expert
Jake is a growth and performance marketing expert in paid social, paid search, SEO, and CRO. His paid media work spans Facebook, Instagram, TikTok, YouTube, Snapchat, LinkedIn, Reddit, Apple Search Ads, Google Search Ads, Google Shopping Ads, Bing Search Ads, and Pinterest marketing. Jake is proficient with programmatic display ads across Google Display, Criteo, and AdRoll. He also provides on and off-page SEO, CRO funnel optimization, ad creative strategy, and A/B testing as core offerings.
Project Highlights
Expertise
Work Experience
Head of Marketing | Fractional CMO
Existing Conditions Surveys
- Ran ads on Google and Meta, increasing spending by 25% and decreasing blended CPL by 18%.
- Launched Meta as a new channel, which performed on par with Google.
- Handled marketing collateral development, including creating an ad creative scorecard, which increased CTR by up to 30%.
Director of Growth Marketing
Sealed
- Owned campaign management, performance marketing, and omnichannel paid media of $1 million annually across Meta, Google, YouTube, TikTok, Nextdoor, Taboola, OTT, SEO, and ASO.
- Leveraged brand positioning strategies tailored to personas, optimizing the brand's tone of voice, campaign structure, and ad creative strategy, and conducted audience-level A/B testing to improve B2C customer acquisition cost (CAC) by 36%.
- Enhanced eCommerce SEO strategies and leveraged Mixpanel analytics for ad optimization. Diversified remarketing, paid media channels, and creative ad mix, including outdoor advertising, to meet growth targets.
Head of Growth Marketing | Fractional CMO
Imperia Caviar
- Increased the year-over-year budget by 40% while maintaining CPA and ROAS.
- Built Performance Max campaigns via Google Ads that helped to scale spend by 30% for that channel year-over-year.
- Oversaw creative strategy and testing and streamlined an ad creative process so that a new, optimized creative could be uploaded bi-weekly. Handled Shopify SEO.
Growth Marketing Manager
Bespoke Post
- Co-led B2C digital paid acquisition efforts for campaign strategy, management, tracking, and optimization across multiple social platforms and sponsored media, focusing on exceeding CPA, ROI, and conversion performance goals.
- Managed $1+ million in monthly ad spend and performance marketing in all channels, grew the subscriber base by 125%, and met or exceeded CPA, ROI, and revenue per subscriber goals for five straight quarters in under two years.
- Included Google Ads, YouTube Ads, Spotify Ads, Facebook, Taboola, Microsoft Advertising, Amazon Marketing, Instagram marketing, Instagram growth strategies, Pinterest marketing, and programmatic advertising in social media campaigns.
- Introduced four new growth channels that became evergreen and managed two PPC agencies while conducting campaign planning and execution.
- Used Reddit Ads to help scale our growth marketing and become one of our top acquisition channels after six months.
Co-founder, Growth Marketing and Product
TradeMade
- Co-founded an award-winning trade-and-barter iOS app with recognition from mindbodygreen, AM New York, and Earth911.
- Increased product-wide visibility and user growth by over 600% in the first year through cohesive startup marketing and brand strategy, including inbound marketing, SEM, SEO, paid social, brand collaborations, and outdoor advertising.
- Created and managed paid media and performance marketing campaigns utilizing my eCommerce marketing skills across Facebook, Instagram, Google Search, YouTube, and SEO.
Project History
DTC and B2B Real Estate Services
http://jakemadoff.io/wp-content/uploads/2022/11/JakeMadoff-CaseStudies-110722-1.pdfIncreased leads through paid social and paid search media.
DTC and B2B eCommerce for Dental Supplies
http://jakemadoff.io/wp-content/uploads/2022/11/JakeMadoff-CaseStudies-110722-1.pdfIncreased online purchases at a profitable ROAS through growth marketing and CRO.
B2C Personal and Business Coaching Services
http://jakemadoff.io/wp-content/uploads/2022/11/JakeMadoff-CaseStudies-110722-1.pdfIncreased leads through paid social, paid search, affiliate marketing, and CRO.
B2C Financial Services
http://jakemadoff.io/wp-content/uploads/2022/11/JakeMadoff-CaseStudies-110722-1.pdfIncreased traffic and lead generation through SEO and paid social.
Other Experience
Education
Bachelor's Degree in Economics
New York University - New York, NY, USA
Certifications
Facebook Certified Planning Professional
Meta
Google Adwords Certification
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