Chandler Diggs, Marketing Expert in Dallas, TX, United States
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Chandler Diggs

Verified Expert  in Marketing

Marketing Expert

Location
Dallas, TX, United States
Toptal Member Since
June 5, 2023

钱德勒是一位经验丰富的数字战略家，在谷歌和IBM为不同的全球受众创建和执行成功的全球战略, 以及从头开始在初创企业和中小企业级别开发和执行GTM策略. 他的专长在于将所有公司的综合经验整合在一起, earned, and paid media to increase engagement, leads, and sales.

Omnichannel MarketingContent StrategyOn-page SEOIntegrated MarketingGrowth MarketingProduct LaunchGoogle AdsFacebook AdsCommunity ManagementAnalyticsSearch Engine Optimization (SEO)Social MediaProduct MarketingB2C MarketingEmail CampaignsWebsite Optimization

Project Highlights

Academy of Electronic Music
作为电子音乐学院的项目负责人，获得了威比和谷歌金牌营销奖.

Expertise

A/B TestingAgile Project ManagementDigital StrategyGoogle SEOGrowth MarketingIntegrated MarketingUser Experience (UX)Website Optimization

Work Experience

Digital Strategy Consultant

2021 - PRESENT
Independent Contractor
  • 统一产品定位和目标信息，为多家初创公司制定数字营销计划.
  • Created and executed a digital strategy plan for various SMBs, 优化执行过程中的性能并增加收入.
  • 领导几家初创公司的网站、用户体验和测试优化策略和执行.
  • 通过在许多内部和外部合作伙伴之间实现敏捷实践，提高了工作效率.

Worldwide Digital Strategist

2016 - 2020
IBM
  • 在实施和执行数字营销策略后，实现年度营销收入目标的130%，总计8亿美元.
  • Improved bounce rates by 20%, increased engagement rates by 300%, cut load speeds by 50%, and improved Google optimization scores threefold.
  • 作为迭代经理，为80人以上的团队开发和管理敏捷工作结构.
  • 创建并实施跨设计的全球数字战略, creative, product, social, agencies, and executive and international teams.

Digital Strategist

2015 - 2016
TWG Plus
  • Built and led a digital team from scratch, 跨部门合作完成项目并提供B2C解决方案.
  • Increased engagement across accounts by an average of 20%.
  • 为大学筹款活动制定社交媒体策略, generating over $63,000 in 24 hours.
  • 为西俄勒冈大学创建并实施了一项数字战略, increasing enrollment by 15%.

Head of Marketing Partnerships and Community

2014 - 2015
Sportsblog.com
  • 创建并推动了一项战略，通过与体育界有影响力的人合作来增加用户基础.
  • Prospected and secured partnerships, increasing total site pageviews by 67%, from 30 million to 50 million per month.
  • 与数字体育影响者建立合作关系，覆盖范围达到11个.6 million users.
  • 战略性地扩大了NFL新秀专题讨论会的内容，导致独立触及3.5 million.

Marketing Strategist

2013 - 2014
Google
  • 作为面向客户的音乐主管，创建并推动了Google+战略，以提高公司艺术和娱乐垂直领域的用户参与度.
  • 作为100多个合作伙伴的国际Google+联系人，在空中制作了70多个Hangouts，超过了okr，同时领导YouTube和Google Play团队为主要合作伙伴创建解决方案.
  • 获得谷歌全球营销组织金奖作为谷歌+领导的电子音乐学院计划.

Account Lead

2011 - 2013
Targetbase
  • 在11个月内从客户协调员晋升为客户主管，并在实习后获得全职职位.
  • 执行每周数据分析，并在国家场外项目中向客户提出可操作的见解, resulting in a 20% increase in sales.
  • 细分和建模的教练数据库，目标部署100,000+直接邮件.
  • 领导跨部门的工作，并根据对项目过去表现的创新建模的见解，向客户的高级管理人员提出项目改革的战略建议.

Academy of Electronic Music

http://winners.webbyawards.com/2014/social/social-campaigns/arts-culture/144242/google-armada-point-blank-dj-mag-academy-of-electronic-music

作为电子音乐学院的项目负责人，获得了威比和谷歌金牌营销奖.

电子音乐学院(AEM)是世界上第一个社交驱动的在线音乐学校, 让有抱负的音乐制作人和dj有机会分享他们最好的曲目, get feedback from peers, industry experts, and their favorite DJs and producers, 还有机会成为世界下一个超级制作人. 最终的奖励是让他们的歌曲签约给无敌音乐, 连续五年获得国际舞曲大奖最佳全球唱片公司奖.

#AEM教会了七位被选中的天才所有关于EDM的知识. 独家课程由Point Blank的专家导师和制作人通过Google+ Hangouts进行, industry guests, and surprise EDM artists. 每个人都可以互动，并从这些会议的见解中受益，因为Hangouts是直播的, and recordings are available immediately afterward.

IBM Systems Experimentation Lead

领导全球IBM系统营销团队的实验和测试策略.

IBM系统公司是一家全球性企业，年收入达80亿美元. 它使使用者能够在维护安全性的同时处理关键任务工作负载, reliability, and control of their entire IT infrastructure.

By developing hypotheses and buy-in from the team of 80+, 我能够运行和分析测试程序，从而直接带来更多的营销收益, specifically improving landing page bounce rates by 20%, increasing engagement rates by 300%, cutting load speeds by 50%, and improving Google optimization scores threefold.

IBM Systems Campaign

领导IBM Systems全球市场营销活动的策略、绩效和优化.

IBM Systems是一家全球性企业，它允许用户在维护安全性的同时处理关键任务工作负载, reliability, and control of their IT infrastructure.

By developing consumer personas and pulling insights, 我能够更准确地定位我们的市场并提高营销收益.
2007 - 2011

Bachelor's Degree in Marketing

Georgetown University - Washington, DC, USA

JULY 2018 - PRESENT

IBM Agile Coach

IBM

MAY 2018 - PRESENT

X Web Foundations

Optimizely

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