Laura Casinelli，美国纽约金融专家
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Laura Casinelli

Verified Expert  in Finance

Management Consulting Expert

Location
New York, NY, United States
Toptal Member Since
April 28, 2022

劳拉是国际知名的品牌策略专家. 她成功地实施了从财富50强公司到初创公司的品牌和变革管理战略, acting globally across multiple industries. 事实证明，她的工作直接增加了品牌资产和势头，并加速了增长. 劳拉喜欢自由职业，因为这让她能够接触到不同的客户和项目基础.

Business to Business (B2B)FundraisingHuman Resources (HR)Economic Development

Career Highlights

Lead Brand Strategist
World Organisation for Animal Health
Chief Strategist
Franklin11
Interagency Strategy Officer
United Nations

Education Highlights

Master of Science Degree
Columbia University
Master’s Degree
SDA博科尼管理学院|博科尼大学

Case Studies

Work Experience

Lead Brand Strategist

2021 - 2022
World Organisation for Animal Health
  • 监督新的全球品牌战略，帮助组织将捐助者的捐款增加了45%.
  • 设计新的全球品牌战略的推出计划，帮助组织在前三个月的测试中将员工意识和敬业度得分分别提高了33%和35%, respectively.
  • 指导创意团队设计新品牌标识.
Focus areas: Brand Building, Positioning, Brand Positioning, Workshops, Digital Marketing Strategy, Strategy, Stakeholder Engagement, Brand Management, Brand Marketing, Brand Books, Consumer Branding, Communication Strategy, Brand Strategy, Messaging, Branding, Brand Guidelines, Public Health, Art Direction, Voice of the Customer (VoC), Customer Experience, Employee Experience, Business Strategy, Customer Insights, Customer Segmentation, Marketing Strategy, EMEA, Brand Identity, Content Strategy, Storytelling, Product Branding, Design Thinking, Digital Branding

Chief Strategist

2013 - 2020
Franklin11
  • Oversaw all agency operations, 管理一个由地理位置分散的专业人员组成的团队, generating annual revenues in excess of $3 million.
  • Designed and created relevant, impactful, 可持续的品牌战略和变革管理活动，客户范围从新技术初创公司到财富50强大公司.
  • 与执行团队一起开发和促进客户入职研讨会和品牌建设练习, CEOs, and technical teams.
  • 对公司所有资产进行品牌和战略评估, producing detailed assessments reports.
  • Designed survey questionnaires, analyzed results, 并对10万至2.5万名受访者的调查结果进行了报告.
  • Interviewed, hired, and trained creatives and project managers, building tailored teams for each project.
  • 制作详细的信息框架，主品牌叙述和培训材料.
  • 为初创公司和大公司设计并进行利益相关者访谈和焦点小组.
  • 指导全响应式多媒体编辑体验的制作, leveraging the most prominent social platforms.
  • 为电影和国际特许经营的知名电影制作公司构思并实施战略通信协议, 包括内部演示和听众参与.
Focus areas: Brand Positioning, Workshops, Digital Marketing Strategy, Strategy, Stakeholder Engagement, Brand Management, Mentorship & Coaching, Brand Marketing, Brand Books, Consumer Branding, Communication Strategy, Employee Engagement, Positioning, Brand Strategy, Messaging, Consumer Packaged Goods (CPG), Branding, Brand Guidelines, Pitch Decks, Art Direction, Voice of the Customer (VoC), Customer Experience, Employee Experience, Business Strategy, Customer Insights, Customer Segmentation, Marketing Strategy, B2B, B2B Partnerships, Business to Business (B2B), EMEA, Brand Identity, Content Strategy, Storytelling, Product Branding, Design Thinking, Digital Branding

Senior Internal Brand Strategy Consultant

2010 - 2012
International Civil Service Commission
  • 设计并监督联合国新薪酬方案的宣传战略和宣传运动的执行, 推动对联合国人力资源系统25年来首次审查的支持并减轻阻力.
  • 设计整个联合国系统生态系统的所有传播材料，包括印刷和数字材料.
  • 为整个组织的高级官员设计和促进讲习班.
Focus areas: Corporate Culture, Human Resources (HR), Human Capital Strategy, Art Direction, Employee Experience, Customer Insights, Brand Identity, Content Strategy, Storytelling, Product Branding, Design Thinking, Digital Branding

Interagency Strategy Officer

2006 - 2010
United Nations
  • Directed the design, communication, 报告首次联合国系统全球工作人员调查，人数超过25人,000 staff members. 这项调查获得了联合国有史以来最高的回复率，并受到秘书长的赞扬.
  • 精心设计和指导的项目沟通和参与运动仍被用作联合国系统内的基准.
  • 监督和协调第一个联合国人才小组，提出在联合国系统人力资源实践中进行变革的必要性，并获得支持. 该小组包括美国宇航局和摩根士丹利的参与者，由联合国人力资源秘书长主持.
  • 编写经社部委托编写的《欧博体育app下载》研究报告，作为2011年秘书长关于联合国系统简化和协调商业惯例的报告的投入.
  • 就协作进行全系统的绘图练习, result-based management, talent management, performance management, mobility, hardship, and motivation.
重点领域:国际事务、国际发展 & Economics, Public Policy, Brand Development, Communication Strategy, Employee Relations, Human Resources (HR), Brand Positioning, Workshops, Digital Marketing Strategy, Strategy, Stakeholder Engagement, Brand Management, Brand Books, Consumer Branding, Positioning, Brand Strategy, Messaging, Branding, Brand Guidelines, Employee Experience, EMEA, Brand Identity, Content Strategy, Storytelling, Design Thinking
2010 - 2011

战略传播理学硕士学位

Columbia University - New York, EUA

2007 - 2008

国际公共管理硕士学位

SDA博科尼管理学院|博科尼大学-意大利米兰

2000 - 2005

Master's Degree in Moral Philosophy

University of Bologna - Bologna, Italy

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