Toptal 市场营销 专家
authors are vetted experts in their fields and write on topics in which they have demonstrated experience. All of our content is peer reviewed and validated by Toptal experts in the same field.
Personalization is key to driving growth with Facebook and Instagram ads. Try these five effective targeting strategies to enhance your ad performance and connect with new audiences.
Jake is a full-stack growth marketer with expertise in paid social, 付费搜索, 搜索引擎优化, and conversion rate optimization. He’s led growth at three multimillion-dollar companies—Bespoke Post, 密封, and Everytable—and has been featured in Fast Company and Forbes. As a marketing consultant, Jake has helped more than 100 brands across industries improve ROAS and optimize creative across paid channels.
Augmented reality is redefining how brands engage customers, and top brands are offering exciting immersive experiences. Explore current applications and what the future of AR in marketing might hold.
Gabriel is a digital marketing expert and product manager. He has launched products and services for multinational organizations including Nestlé, 花旗银行, and Royal Bank of Canada, where he was Head of Crypto Assets, 数字资产, 和人工智能产品. Gabriel takes an entrepreneurial approach to all his roles, leveraging cutting-edge technologies and innovations for successful outcomes.
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设计ing thumb-stopping ad creative is crucial for Meta’s social platforms. Experiment with these five marketing techniques to increase conversion on Facebook and Instagram.
Jake is a full-stack growth marketer with expertise in paid social, 付费搜索, 搜索引擎优化, and conversion rate optimization. He’s led growth at three multimillion-dollar companies—Bespoke Post, 密封, and Everytable—and has been featured in Fast Company and Forbes. As a marketing consultant, Jake has helped more than 100 brands across industries improve ROAS and optimize creative across paid channels.
Despite the importance of selecting 搜索引擎优化 keywords, many companies still resort to intuition. This visual strategy guide clarifies keyword prioritization for content development, backlink campaigns, 付费广告.
Robert is a digital marketing and e-commerce expert who integrates performance marketing and analytics to develop creative brand solutions. His B2B and B2C brand strategy expertise includes the consumer goods, 汽车, 教育, 科技行业, and he has led marketing campaigns and projects across global markets.
Standing out among crowds of online sellers can feel impossible. Maximize the success of your digital campaigns with this complete guide to e-commerce advertising for small businesses.
Ariel is a marketing expert who helps businesses of all sizes develop robust digital marketing strategies and execute targeted advertising campaigns that drive lead and sales conversion and grow revenue. Her previous clients include Dr Teal’s and Native; she has an MBA in marketing strategy.
Toptal 市场营销 专家
World-class articles, delivered weekly.
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