David Oberholtzer
Verified Expert in Design
Designer
David is an award-winning designer with over 20 years of experience. He's had the luxury of being mentored by some of the best in the business, worked alongside talented teams, and have led small, nimble teams. David has worked on a wide variety of consumer, business, and enterprise products that are well crafted at each touch point within the user's experience.
Portfolio
Work Experience
Principle Product Designer
Kroger
- Successfully launched MVP experience of an application that is part of the Merchant platform.
- Worked cross-functionally with product and technology leads to build out roadmap prioritization.
- Led a handful of user interview sessions with the primary user base to inform the product roadmap.
Lead Product Designer
Wells Fargo
- Served as the design lead in the design of a product recommendation tool for business products.
- Acted as the design lead and oversaw the redesign of Wellsfargo.com for Business.
- Led the redesign of the online account access experience for business customers.
Lead User Experience Designer
Applied Underwriters
- Built an award-winning UX team to lead the effort in developing next-generation products within the financial tech space.
- Created the end-to-end UX which included user flows, persona development, interaction design, and visual design.
- Championed the effort to establish a unified user interface across product lines.
- Managed and was responsible for the user experience of the entire suite of B2B and B2C products.
Lead User Experience Designer
Gensler
- Served as a hands-on UX design leader driving product development during design ideation, wireframe, and visual design phases for a suite of enterprise-grade products.
- Championed and led the strategy to bring a consistent design language across the platform's suite of applications.
- Developed a product strategy for the platform's onboarding system.
Senior UI/UX Designer
Deem
- Defined and designed the visual look and feel of the platform’s eCommerce application.
- Served as the visual design lead for the platform's expense management application for small business and enterprise customers.
- Acted as a visual design lead on a white-label solution for Citibank's Thank You Rewards platform.
Senior UI/UX Designer
CBS Interactive
- Served as a senior visual designer for CBS Interactive's web property site, Chow.com.
- Contributed to the design for a Thanksgiving recipe app for iOS.
- Acted as a design lead for the entire online video series for Chow.com.
Education
Bachelor of Arts Degree in Graphic Design
The University of the Arts - Philadelphia, PA, United States
Skills
Tools
InVision, Sketch, Adobe CC, Adobe Creative Suite, Figma, MURAL
Languages
Visual Design Language
Platforms
iOS, UserZoom
Industry Expertise
Consumer Products, Insurance Technology (Insurtech)
Other
UX Design, Product Design, User Experience (UX), Visual Design, Design Systems, Graphic Design, Foodtech, Interaction Design (IxD), Design Leadership, Mobile UX Design, Branding, Responsive Design, Information Architecture (IA), Quantitative User Research, User Research, App UI, Mobile UI, Startups, Enterprise Design, Search, Cross-functional Collaboration, Iconography, R&D, Consumer Applications, Community, Usability Testing, Fintech, Redesign, UI Frameworks, UIKit, UX Branding
Experience
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