Alex Carvalho
Verified Expert in Design
Designer
Alex is a design director with a background in visual design and collaborative experience in product, UI, UX, and interaction design. He's passionate about his craft, and he is pixel-perfect and detail-oriented without compromising deadlines or project objectives. Alex has worked on mobile apps, web builds, branding projects, and design systems. He's also client-facing and has conducted presentations, stakeholder interviews, and joint workshops.
Portfolio
Work Experience
Digital Creative Director
Rufus Leonard
- Managed a team of four UI designers and participated hands-on in multiple projects from hospitality to insurance, covering digital customer experience, branding, UI design, and design systems.
- Organized workshops with client stakeholders to define the design-related pain points, expectations, and best-in-class and competitor analysis.
- Created multiple interactive prototypes showcasing future experiences and design visions for brands to be used internally with C-suite stakeholders and operational teams for engagements (North Star projects).
Design Director
The Bio Agency
- Worked on a pitch for a SaaS brand, following the first batches of work in redesigning the product interface while creating and maintaining a modern design system.
- Redesigned a fintech mobile app for an investment bank.
- Redesigned an automotive mobile app with smart features integration.
- Mentored junior designers on process and creativity.
- Created a high-fidelity prototype for a real-estate search tool, co-creating with client stakeholders in joint workshops.
- Led the creation of a new disruptive brand and product in the mortgage sector.
Design Director
We Are Friday
- Redesigned an insurance website, including the brochure, quote, and buying journeys.
- Performed stakeholder and customer interviews, insights analysis, new customer journeys definition, and digital brand definition.
- Created whole target user experience for brands and end-to-end experiences and developed digital branding and design systems.
Design Director
Digitas
- Worked on the HSBC account; designed the web, a new mobile app for SMEs, and general brand governance and guidelines.
- Managed a small team of UX and UI designers on web and mobile app projects.
- Participated actively and mentored the team, setting an example for design standards and processes.
Lead Visual Designer
Ustwo
- Created and won the pitch for an American pharmaceutical brand.
- Led ideation, design, testing, and iterating on concepts for a health native app (mobile and smartwatch integration).
- Defined user flows and tech requirements for the mobile and smartwatch app.
Head of Design
Made by Fire
- Led and inspired a creative team of eight in several projects; the core project involved managing and being hands-on for a new wearable product (high-end fitness), working closely with the client to define the product, features, and objectives, as well as defining the digital brand guidelines and the design system.
Senior Designer
AKQA London
- Contributed to the Volve global website redesign; discovery and co-work in Gothenburg, Sweden, and then back in London.
Lead UI Designer
Various London Agencies
- Contributed to pitches and short term projects in various London agencies and studios.
- Worked on a digital rebrand for Sage (including accounting, and payroll).
- Created a CBRE tablet app for investment flows.
- Worked on mobile apps in different industries, such as co-working spaces, HR, smart-home, golf, and more.
- Worked on several projects in web and mobile apps, and campaigns for Possible, Analog Folk, Prospect, Maido, and IBM IX.
- Partnered with advertising agencies to create B2C digital products such as the X-Factor mobile app, the Aquafresh children app, or the even the MPC global intranet.
Digital Design Director
Various Lisbon Agencies
- Partnered with agencies like McCann Lisbon, Proximity, BBDO, and local studios to be their digital design director, leading ideation and craft for all digital concepts.
Digital Creative Director
Research & Design/ActuaSales
- Contributed to digital campaigns, creating visuals for global brands like Diageo, Microsoft, and MetLife.
Senior Designer (Print and Digital)
McCann Lisbon
- Worked with many brands like Microsoft, L’Oreal, Nestle, and Martini, in both print and digital.
Skills
Tools
Figma, Adobe Photoshop, Sketch, Adobe Illustrator, Principle, InVision, Apple Keynote, Zeplin, Jira, Flinto, Miro
Platforms
MacOS, Mobile, iOS, Android
Industry Expertise
Technology, Health, Sports, Insurance
Other
Mobile Web Design, Mobile Apps, iOS App Design, Ideation, iOS UI Design, App Design, Art Direction, Prototyping, Design Systems, UI Toolkits, Mobile UI, Web Design, Typography, Visual Design, Mobile UI Design, Mobile App UI, Mobile Design, User Interface (UI), UI Design, Product Design, Web App UI, Websites, Website Redesign, Responsive Web Design (RWD), Design Sprints, Web App Design, Landing Page Designer, Responsive Web Apps, UI Components, Best Practices in Design, Responsive UI, Web UI, Mobile App Design, Mobile Payments, Iconography, Wearables, Stakeholder Interviews, Branding, UX Design, Animation, UI Research, Mobile UX Design, User Experience (UX), Women's Health, Brand Design, Logo Design, Landing Page Design, Wireframing, Mockups, User Testing, B2B, SaaS, Logotype, User Journeys, Data Visualization, Dashboard Design, zeroheight, Fintech, Mortgages, Internet of Things (IoT), User Interviews, Research, Strategy, App UI, App UX
Experience
Tools
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